Brray and DIA Make History with “Puej Claro,” the First Latin Song Created Live on Twitch

Global Latin urban star Brray has joined forces with Latin artist DIA to release “Puej Claro,” a track that is already being recognized as a cultural milestone in Latin music. More than just a single, the release represents the first track ever produced entirely live on Twitch and officially released through a label, blending raw authenticity with groundbreaking fan-powered artistry. The song is now available on all digital platforms.

“Puej Claro” was born in real time, created from scratch during a live Twitch session where Brray, DIA, and producer Baru built the beat, melodies, and lyrics while thousands of fans watched. Every detail unfolded before the audience’s eyes, setting a new standard for transparency and fan engagement in the music industry.

The collaboration sparked after Brray and DIA shared the stage during the 2025 Premios Tu Música Urbano tribute to MC Ceja, where their chemistry was undeniable. That performance directly inspired the Twitch experiment, proving the synergy between the two artists.

The track gained momentum during Brray’s Inframundo Release Event, where their live performance of “Puej Claro” went viral on TikTok, transforming into a fan-driven anthem that celebrates authenticity, innovation, and cultural pride.

The launch of “Puej Claro” represents more than a single; it’s a blueprint for the future of music promotion. The campaign will include:

• Streamers Activation: Twitch and YouTube creators will feature the track during live sessions, reacting in real time to expand its organic reach.
• Influencer Campaign: TikTok and Instagram creators will amplify the release with viral challenges, commentary, and creative content.
• Urban Blog Push: Editorial coverage will position “Puej Claro” as a landmark release at the intersection of live creation and commercial success.

Riding the Momentum of Inframundo

The single builds on the massive success of Brray’s 2025 EP Inframundo, which has already surpassed 25 million global streams and 10.5 million YouTube views. The project landed on key playlists like Viva Latino, Baila Reggaetón, Novedades Viernes, and Trapperz, cementing Brray as one of the most influential voices in Latin urban music.

With over 3.4 billion Spotify streams, 75.5 million Apple Music plays, and 590 million YouTube views, Brray’s global reach continues to expand at record pace.

DIA Steps Into the Spotlight

While DIA has long been shaping the sound of Latin music behind the scenes—with songwriting credits for Yandel, Álvaro Díaz, Rauw Alejandro, and J Balvin “Puej Claro” marks his moment as a front-facing artist. His lyrical finesse combined with Brray’s streetwise energy creates a track that is both forward-thinking and authentically rooted in reggaetón culture.

Why “Puej Claro” Matters

From its Twitch-born origin to its viral rise on TikTok, “Puej Claro” illustrates the future of Latin music: interactive, community-driven, and unapologetically real.

“Puej Claro” by Brray ft. DIA is available now on all streaming platforms.