KEITYN “THE GOLDEN PEN” OF LATIN MUSIC, NAMED TO FORBES COLOMBIA 30 UNDER 30 LIST

Acclaimed songwriter, producer, and artist Keityn has been named to the prestigious Forbes Colombia 30 Under 30 list, an honor that recognizes young leaders transforming the present and future of the country through their talent, vision, and leadership.

At just 29 years old, Kevyn Mauricio Cruz, known professionally as Keityn, has left an undeniable mark on the Latin music industry and has solidified his status as one of the most influential creative architects of the past decade. From his humble beginnings in Palmira, where he sold his early songs for just $150, to topping global charts with hits performed by Karol G, Shakira, Maluma, Ricky Martin, J Balvin, Ed Sheeran, and many more, Keityn has rewritten the rules of the game with a pen powerful enough to move the world.

His meteoric career includes global anthems such as “Tusa,” “Provenza,” “Hawái,” “Te Felicito,” “TQG,” and “BZRP Music Sessions #53”, the latter earning him three Latin GRAMMY Awards, including Song of the Year and Best Pop Song, and positioning him as a definitive voice in Latin music.

In both 2023 and 2024, he was honored as ASCAP Latino’s Songwriter of the Year, a rare back-to-back recognition that underscores his creative strength and consistency. His contributions to Karol G’s historic album Mañana Será Bonito, which debuted at No. 1 on the Billboard 200, alongside collaborations with Maluma, Mike Bahía, GrupoFrontera, and Luis Fonsi, have cemented his role as a driving force behind the evolution of Spanish-language music. This year, Keityn also left his mark on Tropicoqueta, Karol G’s latest album, with multiple songwriting credits, and on BORONDO, the new project by Beéle—further proving his versatility and leadership in today’s Latin music landscape.

In addition to his work as a songwriter, Keityn co-leads La Crème, his Medellín-based production house, alongside Juan Camilo Vargas, where they are developing a new generation of talent, including emerging artist DFZM, reinforcing his commitment to shaping the future of Latin music.

Keityn’s inclusion in Forbes Colombia’s 30 Under 30 not only celebrates his international success, but also highlights his cultural impact, entrepreneurial spirit, and ability to inspire a new generation of dreamers.

With billions of streams, numerous awards, and a career in constant ascent, Keitynembodies the power of perseverance, Colombian talent, and creative authenticity. His place on the Forbes 30 Under 30 list isn’t just well deserved—it was inevitable.