Jaze’s name continues to echo powerfully across the Latin American music scene. This time, the Peruvian artist has been selected as part of the prestigious Forbes Colombia 30 Under 30 list, which honors emerging voices who are redefining the entertainment landscape in the region.
At 25 years old, Juan Carlos Iwasaki La Puente —better known as Jaze— has established himself as one of the most authentic and compelling forces in contemporary Spanish-language music. He began his career in the freestyle circuit, winning international competitions such as Red Bull Batalla and FMS, before making a decisive shift toward a more introspective and experimental musical path.
Since the release of his debut album Personalidad 7 in 2021, Jaze has crafted a distinctive sonic identity that blends hip-hop, electronic elements, and folkloric sounds. With TOY LOKAZO and Quizá no es para tanto, his second and third albums respectively, he has connected with an increasingly wide audience through a genre-defying approach rooted in personal storytelling. His most recent video, “QNEPT,” serves as a visual metaphor for serenity amid chaos and reaffirms his commitment to creating free, honest, and emotionally resonant art.
With over 800,000 monthly listeners on Spotify and a steadily growing digital presence, Jaze’s inclusion in the Forbes Colombia 30 Under 30 list not only highlights the impact of his work but also cements his position among the artists shaping the present and future of Latin American music.
