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Elvis Crespo is heading to Premios Juventud for the first time, and the merengue icon isn’t arriving quietly.

Crespo will make his Premios Juventud debut on September 3 at Starlite Marbella in Spain, where he is set to deliver two televised world premieres during the ceremony’s historic first edition in Europe. The Puerto Rican star will perform “La Graciosa” alongside Spanish hitmaker Quevedo and introduce an unreleased song on television for the first time.

The appearance puts Crespo at the center of an awards show increasingly reflecting how Latin music’s geographic boundaries are expanding. Premios Juventud’s move to Spain creates an especially fitting backdrop for “La Graciosa,” a collaboration connecting one of Puerto Rico’s most recognizable tropical voices with one of Spain’s leading contemporary artists.

“I feel incredibly fortunate and blessed to still be considered for Premios Juventud,” Crespo said in announcing the appearance. “I’m thrilled to be part of the stage at one of the most anticipated events of the year! I’m excited, and I’ll give it my all to make the show unique and special.”

The performance arrives during another active chapter in a career that has stretched across decades without separating Crespo from the genre that made him an international star. Rather than treating merengue strictly as a legacy sound, Crespo has increasingly found ways to place its rhythmic identity alongside artists and audiences shaped by newer movements in Latin music.

“La Graciosa” with Quevedo may be one of the clearest examples of that strategy. The record is nominated for both Best Euro-Song and Tropical Hit at Premios Juventud 2026, while Crespo’s Poeta Herío is nominated for Best Tropical Album. Together, the three nominations place him in categories that bridge two different parts of today’s Latin marketplace: the continued strength of tropical music and the growing exchange between Latin American and Spanish artists.

That positioning matters.

For veteran tropical artists, longevity has traditionally been measured by catalog strength, touring and the ability to maintain a core audience. Crespo’s current phase suggests another route: collaboration can introduce an established genre identity into contemporary listening spaces without requiring the artist to abandon the sound behind the longevity.

Pairing Crespo with Quevedo is particularly telling. Instead of chasing urbano by transforming himself into an urbano artist, Crespo brings merengue into the collaboration. That distinction allows “La Graciosa” to function as more than a generational crossover; it becomes part of a broader movement in which tropical rhythms are being reconsidered as active ingredients in contemporary Latin pop rather than sounds confined to previous eras.

Premios Juventud’s European expansion strengthens that narrative. The 23rd edition will be staged at Starlite Marbella in Andalucía, marking the first time the ceremony has left the Americas for Europe. The show will air live beginning at 7 p.m. ET/6 p.m. CT across Univision, UNIMÁS, Galavisión, YouTube and ViX.

For Crespo, the setting creates an unusually well-timed career moment. A Puerto Rican merengue veteran performing alongside a Spanish star at the first European Premios Juventud illustrates just how interconnected the Spanish-language music business has become. Genres, generations and territories that once operated within more defined markets increasingly overlap within the same release cycles, collaborations and awards categories.

The unreleased song Crespo plans to premiere adds another dimension. Rather than making his Premios Juventud debut purely retrospective, he is using the television exposure to introduce what’s next. That makes Marbella less of a career celebration than a launch point for the next stage of his current run.

Nearly three decades after becoming one of the artists responsible for pushing merengue deeper into the international mainstream, Crespo’s challenge is no longer proving the durability of his catalog. It’s demonstrating that the genre can continue finding new entry points into the modern Latin music ecosystem.

On September 3, he’ll have one of his biggest stages yet to make that case.

As Premios Juventud 2026 approaches, LaMezcla.com will continue tracking the performances, collaborations and defining moments shaping the ceremony in Marbella. Explore more Latin music coverage on LaMezcla.com and discover the latest releases, mixes and playlists through the LaMezcla Music App.

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