LaMezcla Media Group Partners With Park East Music and Platoon for Jheral’s “Locura” Single Launch
The collaboration activates LaMezcla’s multi-platform ecosystem to support the release of Jheral’s latest single across digital, radio, and app channels.
LaMezcla Media Group has partnered with Park East Music and Platoon to support the official launch of Jheral’s new single, “Locura.” The collaboration brings together label, distribution, and media strategy to amplify the release across LaMezcla’s digital ecosystem.
The partnership includes coordinated visibility across LaMezcla.com, the LaMezcla Music App, and LaMezcla Radio, aligning editorial coverage, playlist placement, and DJ support to maximize audience reach during the song’s launch window.
“Locura” marks a key moment for Jheral as he continues building momentum in the Latin music space. Through this activation, LaMezcla is leveraging its platform to introduce the single to a growing audience of Latin music listeners across the United States and Latin America.
As part of the rollout, the single will receive featured placement within the LaMezcla Music App, driving discovery, streaming engagement, and user downloads. The app’s curated playlist ecosystem allows emerging and developing artists to be positioned alongside established Latin acts, creating contextual exposure and algorithm-friendly engagement.
In addition to app visibility, LaMezcla Radio DJs will integrate “Locura” into rotation, supporting organic listener engagement while reinforcing cross-platform consistency. Editorial support on LaMezcla.com further extends the campaign’s footprint through SEO-driven distribution, strengthening long-term search visibility for the release.
Park East Music and Platoon’s involvement underscores the strategic alignment between artist development, distribution infrastructure, and media amplification. By combining label execution with LaMezcla’s direct-to-audience channels, the partnership reflects a modern release strategy built around multi-platform presence rather than single-channel promotion.
LaMezcla Media Group continues to expand its collaborative footprint with labels, distributors, and independent artists seeking measurable digital impact. With an ecosystem that includes web, radio, social, and app-based discovery, the company provides structured launch support designed to create sustained audience engagement beyond release week.
This partnership represents another step in LaMezcla’s ongoing mission to elevate Latin music through integrated media strategy, strategic industry relationships, and digital innovation.
