Fuerza Regida Ignites the 26th Annual Latin GRAMMYs With “ME JALO” and “MARLBORO ROJO” Performance
GRAMMY®-nominated global música mexicana powerhouse Fuerza Regida lit up the stage at the 26th Annual Latin GRAMMY® Awards, delivering one of the most electrifying performances of the night. The group celebrated their first-ever Latin GRAMMY® nomination for Best Regional Song with “ME JALO,” their chart-topping collaboration with Grupo Frontera.
A Cinematic Performance With Grupo Frontera
Fuerza Regida opened their set with a thrilling live version of “ME JALO,” joined by Grupo Frontera for a moment that instantly captivated the audience. The staging paid homage to the song’s visual world, a dusty blue Western-style backdrop that felt straight out of a vintage movie scene.
The energy shifted dramatically as they transitioned into “MARLBORO ROJO.” The stage erupted in bold red tones, centered around a striking Chevrolet 454, giving unmistakable Chalino Sánchez nostalgia while enhancing the Marlboro-inspired aesthetic of the hit track. It was a performance that blended cinematic flair with pure música mexicana attitude.
Two Global Hits That Defined Música Mexicana in 2025
“ME JALO” was more than a hit, it became a cultural phenomenon. The single:
- Reached No. 1 on Billboard’s Latin Airplay
- Hit No. 1 on Regional Mexican Airplay
- Generated over one million fan-created posts across global social platforms
Its viral reach and cross-border impact solidified its place as one of the defining tracks in música mexicana’s global takeover — and earned the group their first Latin GRAMMY nomination.
Meanwhile, “MARLBORO ROJO” became Fuerza Regida’s fourth No. 1 on Billboard’s Regional Mexican Airplay chart and their second chart-topper as a solo act. Together, the two hits represent the sound of a new era, raw, bold, and unstoppable.
Don’t Fall In Love Fest Returns November 22
Next up, Fuerza Regida is gearing up for the return of the second annual Don’t Fall In Love Fest at the NOS Events Center in San Bernardino on November 22. Led by frontman Jesús Ortiz Paz (JOP) and presented by Bobby Dee Presents, the festival brings together música mexicana, rap, and global culture for a high-energy celebration.
This year’s star-packed lineup includes:
- Fuerza Regida
- Future
- Banda MS
- Los Tucanes de Tijuana
- Chief Keef
- Clave Especial
- Saweetie
- And more
A portion of the proceeds will support charitable causes, including immigration legal assistance for the Latin community.
Fuerza Regida’s Global Moment Continues
With a standout Latin GRAMMY performance and the return of their signature festival, Fuerza Regida continues to push música mexicana into its worldwide era, staying fearless, authentic, and unapologetically true to who they are.
