El Alfa Earns Premios Juventud 2025 Nomination for “TONIGHT” with Black Eyed Peas & Becky G
El Alfa “El Jefe”, the unstoppable king of dembow, continues to dominate the global music scene. Fresh off a run of sold-out concerts across Europe and Latin America, the Dominican superstar is celebrating yet another milestone: a nomination at the 22nd Annual Premios Juventud 2025.
His explosive collaboration “TONIGHT (Bad Boys: Ride or Die)” with Black Eyed Peas and Becky G has been nominated in the “OMG Collaboration” category, recognizing one of the year’s most impactful cross-genre hits.
This year’s Premios Juventud will be a landmark celebration, taking place for the first time in history outside the United States. The 2025 edition will be held in Panama City on September 25, during Hispanic Heritage Month, showcasing the global influence of Latin music like never before.
“It’s an honor for me to represent dembow on a global stage and to share this nomination with incredible artists like Black Eyed Peas and Becky G. This recognition proves that the urban music of the Dominican Republic continues to break boundaries,” said El Alfa.
Over the past decade, El Alfa has transformed dembow from a Dominican underground movement into a worldwide phenomenon, collaborating with global superstars while staying true to his roots. With this nomination, he not only elevates his own career but also shines a spotlight on the Dominican Republic’s contribution to urban music.
The 22nd Annual Premios Juventud 2025 will be broadcast live on Univision, starting with the Noche de Estrellas pre-show at 7P/6C, followed by the main ceremony at 8P/7C. Millions of fans around the world will witness a night celebrating the power, diversity, and creativity of Latin music with El Alfa front and center.
El Alfa’s nomination not only marks another achievement in his trailblazing career but also underscores the global rise of dembow. By joining forces with Black Eyed Peas and Becky G, he has expanded the genre’s reach, proving that Dominican urban music is shaping the future of Latin sounds worldwide.
