Cristo Fernández Returns to Team Up With Tequila CAZADORES for New Fútbol Fan Campaign

As the global spotlight turns toward fútbol this summer, Tequila CAZADORES is leaning into the culture that surrounds the game as much as the action on the pitch. The Jalisco-rooted tequila brand has reunited with actor, filmmaker, and professional fútbol player Cristo Fernández for Carded by Cristo, a new fan-focused campaign that transforms one of the sport’s most recognizable symbols into a celebration of supporter identity.

Rather than treating yellow and red cards as warnings, the campaign reimagines them as badges of honor for the fans who bring energy, rituals, and personality to every matchday experience. Through a series of digital activations, collectible fan identities, and in-person experiences, Tequila CAZADORES is placing the spotlight on the people who often become the soundtrack of the game itself: the supporters.

The initiative arrives at a moment when fútbol’s cultural footprint continues to expand across North America. With global tournaments driving unprecedented attention toward the sport, brands are increasingly looking beyond the players and focusing on the communities that fuel fandom year-round. Tequila CAZADORES’ latest effort positions itself directly within that movement, celebrating the traditions, superstitions, and personalities that define watch parties, stadium crowds, and neighborhood gatherings.

Few ambassadors fit that message more naturally than Cristo Fernández. Best known globally for his role as Dani Rojas in the Emmy-winning television series Ted Lasso, Fernández has spent the last year reconnecting with his roots as a professional footballer, recently returning to the sport with El Paso Locomotive FC. His real-life journey back onto the field gives the campaign a layer of authenticity that extends beyond celebrity endorsement. Fernández recently described the partnership as a “full-circle moment” as he balances his acting career with his return to professional football. 

At the center of the campaign are the CAZADORES Real Fan Cards, a collection of personality-driven profiles designed to capture different supporter archetypes. Whether it’s the superstitious fan convinced their lucky jersey affects the outcome, the self-appointed tactical expert, or the supporter leading chants before kickoff, the cards create a playful way for fans to identify their role within the fútbol ecosystem.

Fans can visit Tequila CAZADORES Real Fan Cards Experience to take a quiz and discover which fan identity best matches their personality. The experience also pairs participants with a corresponding cocktail recommendation inspired by their supporter style.

One of the campaign’s focal points is El Golazo, Fernández’s signature cocktail created in collaboration with the brand. Built around Tequila CAZADORES Reposado, pineapple juice, lime juice, agave nectar, and jalapeño, the drink takes its name from the Spanish expression used to describe a spectacular goal. The cocktail previously appeared in Fernández’s 2025 collaboration with the brand and returns as a central element of this year’s activation. 

The campaign also includes surprise fan appearances by Fernández throughout the summer, limited-edition fútbol-inspired bottle jerseys available in select markets, and a social content series designed to capture authentic supporter moments as tournament excitement unfolds.

From a marketing perspective, the initiative reflects a broader trend among beverage brands seeking deeper cultural relevance through sports fandom. While sponsorships have long focused on athletes and tournaments, campaigns increasingly target the emotional experiences surrounding the game. By celebrating fan identity rather than match results, Tequila CAZADORES is positioning itself within the rituals that extend far beyond ninety minutes on the field.

The strategy is particularly notable because it builds upon the company’s existing relationship with Fernández rather than introducing a one-off partnership. Last year, the two collaborated on a fútbol-themed fan kit celebrating Mexican culture and matchday traditions. This year’s campaign expands that concept into a more interactive experience that encourages participation and social sharing. 

For Latino audiences, the collaboration carries additional significance. Both Fernández and Tequila CAZADORES share roots in Jalisco, one of Mexico’s most culturally influential regions and the birthplace of tequila. That connection gives the campaign a stronger sense of authenticity at a time when brands increasingly compete for relevance within the rapidly growing fútbol audience across the United States.

As summer tournaments continue to draw global attention, Carded by Cristo serves as a reminder that fútbol’s biggest stars aren’t always the ones on the field. Sometimes they’re the fans who show up every matchday, carry decades of traditions, and turn every goal into a celebration.

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