Today, Latin GRAMMY® award winning and 4x GRAMMY® nominated Puerto Rican singer and songwriter Rauw Alejandroreleased the music video for “Ni Me Conozco,” a song featured on his latest albumCosa Nuestra – watch HERE. The video, directed by Martin Seipel and El Zorro, and produced by ABSNT Co. is set against the stark backdrop of a desolate, snow-covered landscape, a chilling yet intimate visual companion to a track that speaks of lost identity and fleeting connection. Arriving just ahead of his highly anticipated Cosa Nuestra World Tour, the video sets the tone for what fans can expect—a dynamic blend of emotion, storytelling, and Rauw’s signature genre-defying sound.
The “Ni Me Conozco” music video features the powerful imagery of the “Vejigante”, a deeply symbolic figure in Puerto Rican culture. Traditionally, embodying the tension between good and evil, the Vejigante has evolved into a representation of resilience, cultural fusion, and the essence of Puerto Rican identity. By incorporating this emblematic figure, Rauw Alejandro pays homage to his heritage, while amplifying Puerto Rican culture on a global stage, seamlessly weaving tradition into his artistic vision.
Produced by Live Nation, the Cosa Nuestra World Tour kicks off April 5th in Seattle, WA, and will visit 20 cities across North America, including Los Angeles, Chicago, Boston, New York, and more. Within 72 hours of going on sale, tickets for 21 show dates of the tour’s U.S. leg completely sold out, marking yet another milestone in Rauw Alejandro’s meteoric rise. Following his North American run, Rauw will take the Cosa Nuestra World Tour to Europe, beginning June 17 at The O2 Arena in London, UK, and concluding on July 12 at Palau Sant Jordi in Barcelona, Spain.
The Cosa Nuestra World Tour follows the massive success of Rauw Alejandro’slatest album, Cosa Nuestra, which debuted at #1 on the Latin Albums chart, reached #6 on the Billboard 200, and became the first Latin album to chart 15 tracks in the Spotify Global Top 200. With an explosive setlist of chart-topping hits and new music, Rauw Alejandro promises an unforgettable live experience that will solidify his status as one of the most influential Latin artists of his generation.
