Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

LaMezcla Music App Download Now

There’s more to J Balvin than just being a global ambassador for reggaetón. In an interview with Apple Music in 2021, he clearly stated his mission to illuminate his—and his listeners’—everyday struggles with mental health. “Talking about a lot of things that people are suffering, but they just can’t talk about it,” he said. “So, I do talk about it. I want to help them. I want them to feel like it’s OK to not be OK.” Born José Álvaro Osorio Balvín in Medellín, Colombia, in 1985, Balvin grew up listening to rock music before falling in love with Daddy Yankee and reggaetón. He moved to the States as a teenager, first for a language exchange program in Oklahoma and then to New York City, before heading back to Colombia to start making music. And he has sustained that grassroots, home-first approach throughout his career.

Balvin’s biggest songs—from early singles like “6 AM” and “Ay Vamos” to 2017’s massive “Mi Gente” and 2019’s ROSALÍA collaboration “Con Altura”—are crossover Latin tracks, but not because they’re trying to cross over. Along with peers like Bad Bunny, he represents a generation of Latino artists having global impact without needing to cater to mainstream pop audiences. Even when he has teamed up with the likes of Cardi B, Skrillex, Major Lazer, and Beyoncé herself, Balvin has prioritized Spanish delivery over English. And on 2024’s Rayo, you can hear him bringing us into his own distinctive world of sound and emotion rather than making any concessions to grow his following. That approach has helped reveal a changing understanding of who his audience actually is. In other words, he and his peers didn’t break into the conversation; they brought the conversation to them. And they’re having it in Spanish.

Previous

RAUW ALEJANDRO DROPS NEW VIDEO FOR "NI ME CONOZCO"

Next

Pitbull is Coming to Hard Rock LIve in Hollywood, FL for Formula 1

Check Also