Boza is a Panamanian singer-songwriter redefining Latin urban music with his unique fusion of dancehall, afrobeats, reggaeton, and his country’s signature “canela” style. Born Humberto Ceballos in Panama City, he began his musical journey at 16, developing an authentic sound deeply rooted in his cultural identity. His breakthrough moment came in 2020 when Hecha Pa’ Mí became a global phenomenon, propelled by TikTok and streaming platforms.
Since then, Boza has continued evolving, blending his signature rhythms with lyrics that reflect his experiences and emotions. His albums Más Negro Que Rojo (2020), Bucle (2022), and Sin Sol (2023) have marked different stages of his artistic growth, giving rise to hits like “Ella”, its remix with Lunay, Lenny Tavárez, Juhn, and Beéle, and collaborations with artists such as Ozuna, Emilia, Elena Rose, and more.
Committed to bringing Panamanian music to the global stage, Boza infuses each song with the sounds, language, and essence of his homeland. Backed by Sony Music Central America & the Caribbean, he stands as one of the most prominent emerging stars in today’s music scene, with millions of listeners and a strong presence on the industry’s top charts and stages.
