Urban artist Rowma continues to solidify his impact on the scene with the release of his explosive trap single, “Hey Siri”, in collaboration with the unstoppable Amarión. This powerful fusion of intense lyrics, vibrant beats, and hypnotic melodiespositions both artists as dominant figures in the new wave of Latin trap. With a catchy hook and unstoppable energy, “Hey Siri” is set to be one of the genre’s most standout releases.
Rowma’s rise in the industry shows no signs of slowing down, as his music continues to resonate with audiences on a massive scale. His recent hit, “MIA FULL 2”, featuring Jeyyff, Green Cookie, and Tutu, has reached #2 on Local Pulse Puerto Rico, further proving his growing impact. Additionally, his other hit, “Mi Kitty” with Tutu, has also been gaining momentum, securing the #9 spot on the chart and reinforcing his status as one of the most promising new voices in the urban movement.
“Hey Siri” weaves a cinematic sonic atmosphere, combining dark synths, deep basslines, and a pulsating beat that keeps listeners engaged from start to finish. The lyrics explore themes of ambition, nightlife, and the digital era, making clever references to technology while maintaining a raw and street-authentic feel. The undeniable chemistry between Rowma and Amarión creates a song that deeply resonates with fans of gritty, unapologetic Latin trap.
The “Hey Siri” music video, directed by the visionary Nelson Javier, takes the song’s intensity to the next level. Nelson’s masterful directiondelivers cinematic precision, using dynamic camera movements, striking visual effects, and rapid transitions to create an immersive experience. Rowma and Amarión command the screen with their magnetic presence, delivering intense performances that amplify the song’s bold attitude. From high-adrenaline chase scenes to underground parties pulsating with raw energy, “Hey Siri” is more than just a music video—it redefines Latin trap visuals.
As Latin trap continues to evolve, Rowma is proving he’s here to stay, bringing fresh sounds and setting new trends. “Hey Siri” is now available on all major streaming platforms, ready to become the soundtrack of the streets and beyond.
