A conversation about death, beside a cooler with ice and a lot of vulnerability, served as the midwife during the birth of one of the most profound songs in contemporary Mexican music. This refers to “Cuando Llegue El Día” (When the Day Comes), the track by Joss Favela and Gera MX released today.

“We were concerned about what happens when you leave this earthly plane and wanted to address it together,” Joss Favela recalled while discussing “Cuando Llegue El Día” (When the Day Comes). “I think we managed to express it in a positive way because at the end of the day, it’s beautiful to have progressed, to have met many people, to have a family and friends who love you and who will remember you in a positive way.”

The song celebrates the artist’s life and reminds them for their legacy, music, art, and the person they were. “The message is very positive, and it’s a message of love for all the people who follow us, for our family, for our friends that we will all die one day, everyone who is here,” he added.

The song was recorded in studios in Jalisco and Sinaloa, “CuandoLlegue El Día” combines Gera MX’s rap with Joss Favela’s immense talent in regional Mexican music. It also features traditional instruments of the genre, such as accordion, bajo quinto, tololoche, and more, creating a magical encounter of two worlds that are closer than many thought.

The video, directed by Abelardo Báez and produced by Pavel Nordahl, takes the concept of the “day of death” a bit further, o something deeper, because regardless of who we are in life, our roots, tastes and attachments, we are all going towards the same place. Visually, this was reflected through two different world’s: the classic car that represents the urban world and the horse that represents the regional world, and adding the romanticism of Mexican culture with death and the constant relationship between the living and the loved ones who have already departed.

“Cuando Llegue El Día” is now availabe on all digital platforms, Thi is the second track from his upcoming EP named Mis Compas Vol 1, which has stellar collaborations from great exponents of the music scene in México. The EP is expected to be release in May 2024 alongside Sony Music Latin.

RVSSIAN, the powerhouse record producer from Kingston, Jamaica teams up with global star Rauw Alejandro and one of Afrobeatsfinest and Grammy® nominated Beninese-born Nigerian singer Ayra Starr on brand new single and video “Santa.”

This collaboration marks a unique fusion in international urban music, combining their diverse languages and musical identities. The track integrates dancehall, reggaeton, afrobeat, and R&B, crafting a romantic song brimming with sensuality and rhythm.

Rvssian and the Puerto Rican urban artist, Rauw Alejandro, first musically connected in September 2021 with their hit “Nostálgico,” featuring American artist Chris Brown. The song has surpassed +111M views on YouTube and was Billboard’s Top 50 Global chart, peaking at #37. 

Ayra Starr, hailing from Nigeria and featured on “Santa,” celebrated her first Grammy® nomination this year and is regarded as one of the rising African artists of the moment.

The accompanying music video for “Santa” is a powerful visual feast, shot in Puerto Rico under Juan Pablo’s direction and production. The scenes, a blend of love, passion, and intensity, perfectly complement the song’s lyrics and rhythm, already cementing its place in the history of romantic sensual urban music worldwide.

The rising Venezuelan starlet and Latin GRAMMY® nominee, Manu Manzo, has released her latest single, “Las Ganas,” following its viral success as part of an Instagram series created by producer Juandi. The track, which features a captivating trombone riff and a vibey atmosphere, resonated with audiences heavily, garnering over 30k views on reels and sparking immense anticipation for its official release. 

Reflecting on the inspiration behind “Las Ganas,” Manu Manzo shares, “The song talks about missing a person that was never your full-on girlfriend or boyfriend, but whom you haven’t seen in a while. At times, they sneak up in your mind, and you feel like calling them, catching yourself wanting to see them.” The emotional depth of the lyrics, combined with the infectious melody, promises to resonate with listeners on a personal level.

The Instagram series by the 2x Latin GRAMMY® Nominee, Juandi, was created as a way for the acclaimed songwriter to establish himself as an artist, after writing for artists such as Mau y Ricky, Mora and Sebastian Yatra. Juandi invited Manu to record the track back in November 2022, and it was left in the vault. After revisiting the track, they decided to release it, and the video began going viral across Instagram, showing the track’s true power and potential. 

With the overwhelming support received on Instagram, Manu Manzo is optimistic about the success of the single and is ecstatic about sharing it with her growing fanbase. The infectious power felt in this track by the 2 Latin GRAMMY® nominees shows that true gems will always find their way out of the shadows.