After an unparalleled 2023, a year during which he secured three new Latin Grammy Awards, the renowned Colombian producer, songwriter and artist Keityn kicks off 2024 in spectacular form, continuing to develop his artistic career by teaming up with Puerto Rican star Lenny Tavárez on the new single “El Hubiera No Existe.”
Written by Keityn, Tavárez, and Maxiolly, and produced by Keityn alongside Ily Wonder and Rude Boyz, “El Hubiera No Existe” is the first single Keityn has released since 2022’s “iNFiEL” and is a powerful song that explores devastating heartbreak and regret within the context of a love gone wrong.
Keityn and Tavárez harness the strength of explosive emotions such as anger, frustration, and disappointment as they bitterly express how they felt used by their partners and wish they could go back in time so they could undo the relationships that ended up breaking their hearts.
Produced by Rino Films, the official music video is now available on YouTube and follows Keityn and Lenny as they reveal their pain to a circle of listeners. Flashbacks and memories of moments spent with their exes emphasize the profound emotional turmoil that they’re experiencing, making it a clip that many viewers will be able to relate to.
Keityn is not only an innovative performing artist, first breaking into the industry at the age of 15, but he is also now one of the most in-demand songwriters today and has 21 #1s to his name His globally popular compositions, such as “Shakira: BZRP Music Sessions, Vol. 53,” Karol G and Shakira’s “TQG,” and Maluma and Carin León’s “Según Quien,” defined the year in music in 2023, leading to his seven 2023 Latin Grammy nominations. He was one of the most nominated artists of the year, and took home three trophies for Album of the Year (“Mañana Será Bonito” – Karol G), Best Urban Fusion Song (“TQG”), and Song of the Year (“Shakira: BZRP Music Sessions, Vol. 53” – Bizarrap ft. Shakira).
“El Hubiera No Existe” is further proof of Keityn’s unmatched creative vision and refined skills as a songwriter, and it’s just a small taste of what he has in store for 2024.